Career path
Marketing Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
What this work leans on
PRISM reads 29 signals about how a person thinks, decides and works. These are the ones this path draws on most.
- Risk PreferenceCentral
How you trade off potential gains against potential losses under uncertainty.
- ExtraversionCentral
How energized you are by social interaction and external stimulation.
- Enterprising InterestsCentral
Your interest in leading, persuading, and pursuing business or organizational goals.
- Working ConditionsCentral
How much you value variety, security, and the material conditions of work (compensation, environment).
- AchievementCentral
How much you value visible accomplishment and using your abilities to their fullest.
- IndependenceCentral
How much you value autonomy, self-direction, and freedom from close supervision.
All 6 signals above are measured directly in the assessment. See the full method
The basics
- Field
- Marketing & design
- Job titles you'll see
- Marketing Managers
Close to this
Careers that lean on a similar shape of evidence.
Does this fit how you actually think?
PRISM is free for students. Take the two-minute quiz for a quick read, or the full assessment for the whole picture.
Why this fits you
Working out how this fits you…