Career path
Market Research Analyst
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
What this work leans on
PRISM reads 29 signals about how a person thinks, decides and works. These are the ones this path draws on most.
- Risk PreferenceCentral
How you trade off potential gains against potential losses under uncertainty.
- Enterprising InterestsCentral
Your interest in leading, persuading, and pursuing business or organizational goals.
- ExtraversionImportant
How energized you are by social interaction and external stimulation.
- Investigative InterestsImportant
Your interest in analyzing, researching, and understanding how things work.
- OpennessModerate
How drawn you are to new ideas, aesthetic experiences, and unconventional approaches.
- Planning & Forward-SearchModerate
How well you think several moves ahead before acting.
All 6 signals above are measured directly in the assessment. See the full method
The basics
- Field
- Finance & banking
- Job titles you'll see
- Market Research Analysts and Marketing Specialists
Close to this
Careers that lean on a similar shape of evidence.
Does this fit how you actually think?
PRISM is free for students. Take the two-minute quiz for a quick read, or the full assessment for the whole picture.
Why this fits you
Working out how this fits you…